Hi there, I'm Jessica

thanks for stopping by!

I founded a socially conscious fashion brand a few years ago called Noonday Collection. Along my winding CEO path, there have been times when fear threatened to sideline me. But this journey has taught me that courage isn’t about having no fear—it’s about simply standing up and going scared. I want to catalyze that same courage in you. Ready to join me? Let’s go!

How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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Imperfect Courage

Available August 2018

Anyone who knows me will tell you I’m an open book when it comes to sharing what I’ve learned over the course of this wild and winding journey. And to prove it, I wrote an actual book just for you! Join me as I lead you through perfectionism, comparison, and fear of failure toward a life of Imperfect Courage.

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Let’s Get Social

  • What fun to celebrate the launch of Darling and Magnolia’s newest print issues. Both @joannagaines and @ladydubbs created a beautiful space for us in Waco and are doing that for thousands of women across the nation. I grew up reading Seventeen magazine, and let’s just say, both the Magnolia and Darling publications go so much deeper celebrating the whole person. Second time to Waco in three weeks, guys. It has been fun! #magnoliaxdarling
  • You guys, when my hubbie goes out of town, I come unhinged. Happy hour, movies, brunch, lunch.... I DON’T COOK ONE MEAL. Special drinks at dinner? Sure! Beignets not pancakes? Let’s do it! I spend all the dollars. They go to bed whenever (who even knows?) My kids brace themselves for me to talk through one million ideas of all the things we will do and then proceed to change my mind one thousand times. I guess what I am saying is that Joe needs to come back soon to restore civility, propriety, and boundaries. Luckily he will be home in a few hours!
  • Last summer while visiting Florence, we gave our kids disposable cameras so they could experience what it is to take a photo without deleting, filtering and pursuing “perfect”. We also learned on this trip that Michelangelo asked for all of his sketches to be torn up the week before he died. He wanted only his masterpieces to remain. I cried in front of this masterpiece of his, while at the same time realizing Michelangelo thought that the beauty of his work lay in its final form; but there is incredible beauty in the messy, the unfinished, the work-in-progress, too. When all we show others are our end results, we discourage them from creative pursuit. When we’re honest about our difficulties, our setbacks and false starts, we help elevate vulnerability above perfection and openness above pizzaz. The journey of entrepreneurship has been filled with one thousand mishaps and do overs— read more about it on my very first blog post on my very first website ☺️. Link is in profile.
  • It’s launch day so I got dressed for work {don’t ask me about my post spin hair}. These necklaces are some of my new favorites. The last time I was in Ethiopia, I met with forty women who had just come off the streets and were about to begin a journey of healing, hope, and skills training. I looked them in the eyes and told them we would create a dignified job for them, and we have! These necklaces, made by some of these women, are a reminder of that day.
  • So many smiles today all over the world as we launch our new spring 2018 collection to you. Come hear about their smiles today on the Noonday Collection Facebook page live at 12:00 central. Come give me a high five!
  • That bag you swooned over from my last post? It’s made by Margarita in the Atitlán region of Guatemala. Margarita told me that, as a single mom, her work with Noonday for the past four years has enabled her to put her kids through school (slide to see two of her kids and watch her in action!) Thanks for creating economic opportunity for Margarita through your purchases and for sustaining the deep heritage of back strap looming in Guatemala.
  • Two more days until our new line launches and this bag can be yours! Three more months until I am back in Guatemala, where this bag was made, with over 20 of our social entrepreneurs. Who of you have been to Guatemala or who wants to go? It’s the country where my husband proposed to me... and it’s where the cover of my upcoming book was spontaneously shot! #noondaystyle
  • I woke up feeling vulnerable today... I am doing some things I have never done before (can’t wait to share more!) Firsts can make us feel like frauds because we don’t have a “success” story to fall back on. My hubbie reminded me... keep going scared. Who is ready to be brave with me this week? #mondaymotivation
  • Noonday created all the necklaces for the @ifgathering this year which helped sustain one hundred jobs for these ladies in Uganda. I think they look beautiful in them too! Are you rocking one of our necklaces at IF? Make sure you tag #noondaystyle so we can see ya! #ifgathering2018

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