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Hi there, I'm Jessica

I’m Jessica, and I’m so glad you’re here!

I’m the author of Imperfect Courage and Founder of the socially conscious fashion brand Noonday Collection. Over the years, I’ve met so many women who are letting their fears sideline them. I have been there, too—and that’s why I wrote this book. In Imperfect Courage, I take you by the hand and lead you through your fears toward the life of impact and meaning you were made for. Ready to join me?

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How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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On the Blog

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Let’s Get Social

  • I just worked out sandwiched between two 20 years olds basically wearing bikinis in the front row, middle bike of my spin class.... and nailed it! Not because I could keep up,  but because I showed up. I have been doing more than a little bit of “I deserve eating.” And now my body is like “whatcha up to, sister?” Oh, just up to my eyes in special sauce! 🤦🏼‍♀️
.  I used to do extreme shaming and extreme non eating in response. Now I just go on walks, get back on the bike, move and do the next best thing for my body.... 🏃🏼‍♀️🚴🏼‍♀️🌞and then I wake up the next day and do that again. Here is to doing the next best thing for my body, my soul, and my spirit. And it ain’t chicken nuggets. ♥️ What is the very next best thing you can do with your body? Be brave and comment below. I would love to cheer you on!
  • ❤️Giveaway ❤️When it looks like the sun wasn’t going to shine anymore, God put a rainbow in the clouds. ☀️🌈
.  Maya Angelou reflected upon this song and said “Imagine! I’ve had so many rainbows in my clouds. I had a lot of clouds, but I had so many rainbows... prepare yourself so you can be a rainbow in somebody else’s cloud. Somebody who may not look like you. May not call God the same name you call God — if they call God at all. I may not dance your dances or speak your language. But be a blessing to somebody. That’s what I think.” {from Oprah’s master class} 🙌
Today’s guest on the  @goingscaredpodcast is Tasha Morrison. Her organization just won a million dollar grant from Facebook for the work they are doing in creating communities that engage in racial reconciliation. She is leading the conversation on how we can build bridges that look a lot like rainbows by having honest conversations with people who may not look like us. 
We wanted to give away some books that have helped us engage in the conversation. To win a copy of #ImperfectCourage, White Awake, Heart and Soul, a $50 Noonday Collection gift card, T-shirt and Be The Bridge Mug:
1. Follow @jessicahonegger and @latashamorrison.
2. Tag some who is a rainbow in your clouds below
3. We’ll choose a winner at random on Friday, October 19th. Good luck! 🤞
  • I know how to get you guys sharing- just mention the word HANDBAG! 👜🎒👝 Over one thousand of you shared your fave silhouettes with me on Friday {will announce winner end of day today}. Thank you!
Would you help me again? I am recording the next series for the @goingscaredpodcast and it’s all about STARTING. 🎧🎤What keeps us from starting, what contributes to starting, what causes us to have false starts? ⛷ I am interviewing the founder of the @thedrybar — @alliwebb plus @annemahlum who started @solidcore and Enneagram guru @iancroan to name a few. What do you want to know about starting? What are some things you dream about doing that require a START? Dish it all below and let’s start Monday off with some unsticking.
  • Aside from a soccer game that may get rained out, the plan for today is NOTHINGNESS. When I was the mom of babies, I used to hate Saturdays because they just felt like a Monday or a Thursday. I married an introvert who worked hard during the week and needed Saturday to recover whereas I wanted weekends to be the party. To be different from Monday. 💃🏼💄 It’s crazy how seasons change, isn’t it? My hubbie doesn’t work a draining extrovert job any more- he quit a year ago in order to full time dad and remodel our house.  And now my week days are full so Saturdays look more like rest and laundry and lazy morning reads. Today I am tired and couldn’t be happier to do nothing. Seasons change! Today, we rest.
  • We need your help so comment below! I am sending a Noonday 👜 to a winner! I am landed for a while {next trip is my final 2018 book 📖 tour stop in HOUSTON on October 25th!} but I wanted to tell you about the 👝👜🎒that have given me some mileage the last few months. Then tell me about your fave bag silhouettes because we are designing fall 2019 and your input really helps us!
The three bags I don’t travel without: 1️⃣ Carry on suitcase: this one is from @away 
2️⃣ Mary Poppins bag 👜 by @noondaycollection : This bag seems to fit as much as my carry on but I can still squish it under my airplane seat. It’s like a miracle bag. Every detail is hand embroidered by women in Peru. This has been one of my most fave pieces Noonday has ever carried. It took two years for us to design! 
3️⃣ Crossbody 👝: I take one that I can squish into the Mary Poppins. love this one by Noonday because you can also wear it without the strap. It’s genius! Comment below about your fave bag silhouette and I will pick a winner Monday and mail you a bag! #noondaystyle #fairtrade #artisanmade
  • The future is looking bright when I see faces like these girls👓. Hope is the daughter to one of our artisans in Uganda and is receiving an education thanks to her mom’s job and a scholarship she receives that is funded by your @noondaycollection purchases. “I want to be a doctor one day,” she told me the last time I visited. 🎒And the other girl? Well, she is mine and watch out world because this one is fiercely determined to be herself in a world that loves to box girls in. .
More than 98 million teen girls around the world are not in school. Often times, boys still receive preferential treatment if the family it able to send their children to school. Child marriage, period discrimination and gender based violence are still very much the norm in many of the places I visit. We can all be a part of empowering our girls and the girls around the world💪🏽💄! Today, it’s by celebrating the  #DayoftheGirl !
  • I have been traveling ✈️ a lot and in case you have been wondering, I don’t feel shame anymore about traveling + parenting 💃🏼. Shame is the feeling that we have done something so terrible that we ARE terrible and not worthy of connection. Shame sends us hiding, pretending and usually shaming others. I used to feel it. When I named it, I tamed it, and I am so glad I don’t feel it any more! Now, I do sometimes feel guilt which is the uncomfortable nudge that points us back in the right direction when we have done something that doesn’t align with our values. Guilt is productive because it reminds me to put my phone down at home when I get back or get up from the couch and cuddle in bed with the kids even if I am tired. Guilt points me to God who always makes everything alright. 💜
So what do I feel after a few months of consistent travel for work? I just plain MISS these people! Is missing a feeling? I miss their kisses and their cuddles. They are where I belong. And if I never left, I would never know what missing them felt like. What do you miss most when you travel? 👦🏼👦🏿👩🧔
  • My mom overheard me telling a friend that I was Mexican when I was in high school and I was DEVASTATED when she said I was all European decent {though with family from the border — there had to have been some hanky panky so I am not fully convinced}. I went on to major in Latin American studies. I moved to Bolivia and then Guatemala after college. What am I saying? I am basically living my best life because we hired all Guatemaltecas to model for our  @noondaycollection spring 2019 look book! A girl can dream.... #noondaystyle #noondayguatemala
  • 1️⃣ Made it to Guatemala 2️⃣ Sneaking you some peeks of our spring 2019 collection 3️⃣ I basically came here to eat corn tortillas. I CRAVE homemade corn tortillas from Guatemala. I lived here for a year in my 20’s and the taste reminds me of love, freedom and pretty much zero worries in the world {if you are in your 20’s- GO live outside for the US for a stint. Why not???}

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