Hi there, I'm Jessica

I’m Jessica, and I’m so glad you’re here!

I’m the author of Imperfect Courage and Founder of the socially conscious fashion brand Noonday Collection. Over the years, I’ve met so many women who are letting their fears sideline them. I have been there, too—and that’s why I wrote this book. In Imperfect Courage, I take you by the hand and lead you through your fears toward the life of impact and meaning you were made for. Ready to join me?

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How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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On the Blog

Courage Up

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Let’s Get Social

  • In the spirit of summer swim safety, will you listen with open hearts?  I risk your judgement in sharing. We judge when we take on the attitude: well, that would never happen to me.  Empathy is saying: that could have been me. ❤️ This shirt is nailed to my office wall because it’s the shirt Holden was wearing when I found him floating, face down, in the middle of a swimming pool at 22 months old. There were five moms present, I was off swimming with the big kids, and no one noticed or heard when he fell in. By the time I got to him, he was purple and blue and not breathing. I pumped his heart hard for about a minute until I heard the sweetest sound I have ever heard: him breathing and coughing up the water. Shame enjoys isolation and silence and what is more shameful than your kid almost dying under your watch? By sharing, I am kicking shame in the face while also reminding you to keep your eyes open and brush up on CPR. Visit @colinshope for more tips. I never thought I would see the day where we would build a pool in our yard! Shame never wins.
  • Any mom I run into these days is saying the same thing: IT’S TIME FOR SCHOOL TO START! Yup, I hear ya. There is little to do in Texas when it is ONE HUNDRED FIVE degrees outside! So imagine yourself right now... it’s the end of August. The kids are back in school, you are deciding what to focus on in order to round out 2018..... want me to help you figure out your life?? Then join my Going Scared boot camp! Order my book now and you get a FREE work book plus you will get an invite to an exclusive Facebook group where we work through it side by side. Target has it on sale right now! Visit the link in my profile for all the deets!
  • Call me a night time mama. By 8:00 this morning, the kids had asked me what movie we were watching TONIGHT (the Twilight series- duh!), if they could have a cookie for breakfast, and when could they start watching TV. An hour later, I left for work and was like “BYYYEEE.” But when night time comes, I give myself full permission to parent in the horizontal position. Seriously— if I could parent all the time from the couch, perhaps the kids would know the best version of me. I shine as a parent in bed and on the couch when cuddles and conversations is all we do. Mamas, I give you permission to leave dinner out, dishes undone, the house not picked up, the texts unanswered, the Instagram unattended to. CUDDLE your hearts out tonight! You will find the best version of yourself! It will renew your summer time blues! It will remind you that you may be winging parenting right now but you give the best hugs in their little world and that counts for more than how you may have screwed it up today. Now go hug it out!
  • The Going Scared podcast, Imperfect Courage series, starts next week! Can I get a witness!?! 🎧We start off talking with one of my favorite people, Gary Haugen, the founder of @ijm. And guess what we chat about? My current favorite topic: courage! He wrote one of the first books I have ever read about the subject. To celebrate, I am giving you this bag I picked up in Guatemala that is waterproof and perfect for summer. Just comment below if you are subscribed to the @goingscaredpodcast or go subscribe and comment below that you did. I will pick a random winner this weekend! You guys- we are in month two of our remodel and the “give away” pile is large and in charge so I may need to start doing this more often!
  • I have a hunch most of us may not have ordered a book before it’s actually available to ship. So let's get real - why am I asking you to order my book now? Here is the deal with pre-orders: When enough of you pre-order #ImperfectCourage, more book retailers start to carry and stockpile it so it becomes more widely available. On top of that, ALL the books ordered now count for sales when the book releases which helps this book make best-seller lists! 👏👏👏⠀
And why do I want that? Because I am tired of letting fear and shame have the final word, and I know this book will launch courage so that together we can build this world into a more beautiful place. 🙌⠀
Be an early adopter! Head on over to Amazon, Target or wherever books are sold and fill up that shopping cart. 🛒⠀
The best part? You'll receive ALL of these goodies when you pre-order right now! (Swipe through to see everything!) Tap my bio link to get all the details and order. ❤️
  • Yes, parenting in the summer is hard, running your business is hard, starting that thing is hard. But what if you quit saying hard and started owning this truth: _____________ requires effort and I have what it takes to do it. Change your words and it reshapes your thoughts and trickles down to your soul where the shift needs to happen. Try it below in the comment section!
  • When is the last time you did something that you never thought you would do? Here's mine: I wrote a book! 📖 
I never thought I would write a book. But I have known for years that I have story to tell. And that is what this book is: It’s a story of someone {🙋🏼‍♀️} who let fear take the wheel far too often, but who has now kicked fear to the backseat. It’s the story of countless others around the world who have done the same thing. And now it’s your story to read and a movement to join.

When you order #ImperfectCourage before the release release day (August 14th!) as a thank you for being an early adopter, I want to give you some fun things! Tap my bio link to order! + Instantly get a digital download the first three chapters
+ Get the 30-Day #ImperfectCourage Workbook
+ Access to my exclusive "Going Scared September" Facebook book camp we'll walk through the workbook together!
+ A chance to win every single new piece of the Noonday Collection Fall line - worth over $4,000! (NO PURCHASE NECESSARY. US Residents 18+. Ends August 13, 2018. See Official Rules at https://bit.ly2Kk3Jb4)

P.S. It's Prime Day! Head on over to Amazon for $5 off with the code PRIMEBOOKS18.
  • There have been a lot of studies on how body language builds confidence. But let’s talk heels!!! Need to speak, interview, make a hard ask? PUT ON YOUR HEELS, ladies! I brought an extra bag just for my shoes! We don’t mess around at Noonday, people. #noondayamplify
  • Co laborer, justice seeker, leadership developer... when I am in the presence of @josaxton I both want to be a better woman while also loving who I already am. After she both equipped and inspired the leaders at our Noonday event, I spontaneously asked her to sing a song over us (I had never heard her sing, but something in me prompted the question). It was a moment I will always remember. Our leadership event is called Amplify— because when we amplify our voice, we amplify her voice. The “hers” of the world who have voices but just need our partnership so they can sing. Jo’s voice filled the room and moved our souls. It inspired us to build stages for choruses of women to rise up and sing with us. Want to join the chorus?
“You're broken down and tired
Of living life on a merry go round
And you can't find the fighter
But I see it in you so we gonna walk it out
And move mountains
We gonna walk it out
And move mountains
And I'll rise up
I'll rise like the day
I'll rise up
I'll rise unafraid
I'll rise up
And I'll do it a thousand times again
And I'll rise up
High like the waves
I'll rise up
In spite of the ache
I'll rise up
And I'll do it a thousands times again” - Andra Day

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