Hi there, I'm Jessica

I’m Jessica, and I’m so glad you’re here!

I’m the author of Imperfect Courage and Founder of the socially conscious fashion brand Noonday Collection. Over the years, I’ve met so many women who are letting their fears sideline them. I have been there, too—and that’s why I wrote this book. In Imperfect Courage, I take you by the hand and lead you through your fears toward the life of impact and meaning you were made for. Ready to join me?

Purchase Imperfect Courage

How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

Take the Quiz

The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

Tune In

Let’s Get Social

  • Any news on whether somebody has invented a functioning time machine yet?? ⏲ This photo was taken the day before the first day of this school year, but looking at how much my kids have grown since then, you'd think it had been five. ⁣⠀⠀
School is done and I officially have a 5th, 6th, and 8th grader now! They leave for "Indiana grandparent camp" for almost all of June soon! Oma and Opa whip them into shape up there. The kids come home brushing their teeth twice a day, washing their hands before meals, praying before lunch and all sorts of other civilized things. After grandparent camp, I am taking Jack back to Rwanda for the first time since we adopted him. He asked to go when he turned 10, so here we go. ⁣💙⁣⠀⠀
What does your summer have in store? 💙💙⁣
  • Raise your hand if you’ve ever asked yourself the question, “How do I dress for my body type?” 🙋 I was shopping with a friend a few days ago who said, "I have such a weird body type that when something fits, I HAVE to buy it." The funny thing is, I feel the same way.... and she and I have COMPLETELY different body types. So it made me think maybe we all feel this way!⠀⠀
Dressing for my body⏳ type is something I’ve learned through years of trial and error, but it’s helped me feel more comfortable in my skin - and it can do the same for you too. 💙⠀⠀
Y’all have asked for my favorite style tips via LOTS of DMs… So, here it goes: ⠀⠀
1) First and foremost, know your body. Stop trying to chase what it isn’t, girl. The Taylor Swifts of the world will never be the Beyonces of the world, and vice versa. But they run their own races!🏃🏼‍♀️🏃🏾‍♀️
2) Accentuate the areas you’re most confident in. I like accentuating my waist, and I’m not afraid of showing off my 🍑⠀⠀
3) Think about balance. When I go for a flowy top, I’ll stick to a slim-fitting skirt or jeans. If I’ve got my flair jeans or a flowy skirt on, I’ll go for something more fitting on top.⠀⠀
4) Accessorize! One of my favorite things about accessories is that they're one size fits all. On days when I'm just not feeling my best in my body, earrings and a bright bag are my secret sauces.⠀⠀
5) Don’t fear bucking the trends in favor of what you love. Seriously- if you’re wearing it and feel good in it, you are 💯% pulling it off.⠀⠀
Do you have any other style questions? Ask me in the comments!! ⠀
  • One of my favorite lines in Hamilton is when George Washington looks at Hamilton and says, "Winning is easy. It's governing that's harder." It's easier now to start a business than ever before. In fact, one of my big purposes at Noonday is to make starting a social impact business as fun and easy as possible. But I am really interested in keeping people around for the long haul.  Starting is sexy these days. Can we make staying sexy, too? 🙃⠀⠀
The through line I see with stayers is their ability to rest. It's their ability to draw from a fuel tank that isn't frenetic energy or grinding hustle. Frankly, I have been in a bit of a quieter place lately, switching my fuel tank to draw from what I do need for the long haul cause I ain't going anywhere! 💙⠀⠀
What helps give you long-haul thinking??⠀⠀
  • Friends, I told you about my colleague and dear friend @becca.kate.johnson a few weeks ago. Would you stop your scroll, and pray for her mom, Julie? Julie received a complex surgery to remove a benign tumor from her brain. A microscopic blood vessel was damaged during the surgery and Julie has been completely paralyzed since the surgery 2 weeks ago and unable to talk. Julie has four daughters and a quiver full of grand children. She is one amazing lady-- a perpetual cheerleader for justice and women. We need people to pray for complete restoration of her brain! Are you in?
  • Is it your last week of school???? 🤸🏿‍♀️🤸🏼‍♂️🤸🏿‍♀️🤸🏼‍♂️ My friend @micamay recently asked what gifts teachers most wanted in her instastory and I was surprised how many teachers said, “A hand written note.” So we took some time this weekend and talked about each of the kids’ teachers. What did they learn? What quality stood out to the kids? How did it feel in their classroom? And then I wrote a note of gratitude to each hero aka teacher {now to actually get them to the teachers 🤦🏼‍♀️}. 🙏🏽
I was not a show-up-at-the-kids’ school mom this year. Their first day of school was literally the first day of my book launch and life went down hill from there (home remodel, my dad’s cancer and a few too many countries). BUT I am determined to finish with gratitude! Finishing well is where I have a little bit of opportunity for growth in general. What are you doing to wrap up the year well? {cards from @complimentcardco } Teachers, what else can we do for ya????
  • Hamilton has been described as the story of America back then as told by the America that is now. Holden has every word memorized so we celebrated his bday early at one of the most nostalgic places of my childhood: THE MAJESTIC THEATER! ✨✨ Hamilton has given our country a shared soundtrack that enables us to hold on to what’s true between the collective “us.” It has given us permission to be patriotic during a time when our country is so divided. And anyone who can get America rapping about the founding fathers is brilliant in my eyes🇺🇸🇺🇸! (The playwright Lin-Manuel Miranda was on a beach vacation reading the book Alexander Hamilton when he came up with the idea of adapting it into a musical. Now if that is not inspiration to take a vacation, I don’t know what is!)
“Art has the power to render sorrow beautiful, make loneliness a shared experience, and transform despair into hope.... The transformative power of art is in this sharing …  It’s the sharing of art that whispers, “You’re not alone”. {from Braving the Wilderness by @brenebrown }.
  • Success is primarily the function of not giving up and not giving up is primarily the function of letting people in. I’m talking about the vulnerable, “I need help. I feel like a failure. What if I everything is all falling apart?” sort of in. I have spent the last couple of days in New York at a gathering called @praxislabs with entrepreneurs {like @micamay } focused on building redemptive ventures who are willing to let people into the un-shiny stories of entrepreneurship, and I am walking away wanting to disrupt isolation more than ever. 🤺
💕🤺 I don’t know what sort of week you had, but I bet you may be giving energy to an unspoken disappointment or thought pattern or hurt from your week. It’s the consistent unspoken words that lead to disconnection from others and create a littered path of unfulfilled dreams in their wake. So say it! Speak it out loud! Call a friend this weekend and let her into the mess. Admitting you need help makes you human like the rest of us!  Who disrupts isolation in your life?
  • Giveaway closed!! ✨ Win a Noonday Travel Capsule and the best beach reading books around...⠀⠀
Have you ever looked at a restaurant menu and said to the air, “Can someone just order for me?” Or you lash out at your mom when she asks you on Monday what time you want to have dinner on Friday {sorry mom 🤦‍♀️}? Or you stare mindlessly at your closet convinced you have nothing to wear?⠀⠀
Folks, this means you have a case of decision fatigue. Thankfully, my friend Emily Freeman is here for us. She is our guide to declutter our decision making. Our teacher to soulful living. I have dog-eared and highlighted my way through her book, so you better believe I wanted to interview her for the #GoingScaredPodcast⠀⠀
Give it a listen and enter to win! 💙💙⠀⠀
How to enter:⠀⠀
1) Screenshot this newest episode of The Going Scared Podcast (episode #62 with Emily Freeman) from wherever you listen to it⠀⠀
2) Upload that screenshot to your Insta story and tag both @jessicahonegger and @emilypfreeman⠀⠀
Emily and I will choose one winner on Monday, 5/20. Good luck!
  • This mom of mine is everything. She used to wield a glue gun like nobody’s business. When I was a kid, she was San Antonio’s premier wreath maker and she would let me sell my little handmade bandana banana clips beside her at various fairs. Later on in middle school, I held summer camps in our home for kids but it wasn’t until I was an adult that I realized that meant SHE HELD summer camps at HER home. She saw the entrepreneurial fire in me as a kid and she let it burn. 🔥🔥🔥
If love is a verb then she lives it. I remember her “forcing” me to have play dates with the girl who wasn’t often included. And when I was nine she would drop me off at my best friend’s house — a public housing project,  but I didn’t know that and she never said a word until much later. She is as kind as they come, as laid back as they get, and her style inspires me on the daily. Basically— I hit the mothering jackpot. I love this woman and I am so glad I got to spend Mother’s Day with her this year!

Follow Me!