Hi there, I'm Jessica

I’m Jessica, and I’m so glad you’re here!

I’m the author of Imperfect Courage and Founder of the socially conscious fashion brand Noonday Collection. Over the years, I’ve met so many women who are letting their fears sideline them. I have been there, too—and that’s why I wrote this book. In Imperfect Courage, I take you by the hand and lead you through your fears toward the life of impact and meaning you were made for. Ready to join me?

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How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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  • One year ago, my dad was diagnosed with prostate and kidney cancer. A few months into his immunotherapy treatment for the kidney cancer, he almost died when the treatment caused an extremely rare reaction to his brain. This reaction went undiagnosed for several days, which landed him in the neurological ICU with no memory or ability to recognize us. ⁣😥⁣⠀
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During those days in the ICU, I was able to email and get on the phone with specialists who recommended next steps. 📱⁣But then I actually had to use my voice and speak up to our local doctor who refused to admit that this was an adverse event that could be reversed with steroids. ⁣⠀
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Even after writing a book on courage, even with a podcast called "Going Scared", I clammed up around a man who had been to medical school and who had told me that he would NOT try steroids. But with imperfect courage, I spoke up. We tried the steroids. Dad's situation reversed within hours. ⁣👏⁣⠀
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Now, a few months later, we have switched doctors and medical facilities {so grateful for MD Anderson}. Dad remains off of treatment as his cancer remains stable. And now I am paying forward that courage to my dear friend and colleague whose mom faces an intricate brain surgery in a couple of weeks by giving her my Courage key. ⁣💙⁣⠀
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This month, I am partnering with the @thegivingkeys during Pay it Forward Month and am encouraging all of us to embrace courage. Maybe it's time to try something new, finally break up with the guy, make a new friend, start that workout class. I don't know where you may need courage, but can I offer you some today?⁣
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Tag a friend below who needs a dose of courage and I will send her one of my courage keys, too! ⁣Let's #GoThereBeThere and join their movement to pay it forward! 🔑⁣
  • I read this comment in my DMs the other day: “It’s so nice that you can be confident in spite of your curves!” The woman who wrote me had good intentions - she was giving me a compliment. But I couldn’t help but wonder why she, a beautiful woman who also has curves, assumed that she couldn’t be confident too. Why do we have to be confident “in spite” of anything? 🤔⁣⠀
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I’m calling you to cut out all the “in spites” in your life. You’re not beautiful in spite of your height, your weight, your shape, or your age. You’re not worthy in spite of your clothing choices or the number of likes you get on your Insta posts, either. ⁣⠀
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You are beautiful and worthy BECAUSE of your uniqueness. BECAUSE of your shape. BECAUSE of those dimples and freckles and stretch marks (by the way, mommas - those are really battle scars showing your strength). You’re beautiful, just because. No ifs, ands, or buts -- and certainly no in spites. 💙💙⁣⠀
  • Look closely: that is me and my 🍑 rock climbing up a 50 foot rock! I was belayed and yet I truly felt like I could die at any moment 🤦🏼‍♀️. When I reached the plateau above me, our guide said, “Take in the view.” Something in me shifted right then and there as I stood on that plateau.⁣⠀
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Later he told me a summit is arbitrary in the world of rock climbing. Summiting is a term mountaineers created to reach the top. Rock climbing, on the other hand, is about each intentional step along the path— what small foothold you can find, what tiny crevice you can grip with your hand.
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I often approach life with a mountaineer mentality, believing there is a point of arrival when I can finally exhale and take in the view. Climbing up that rock last week reminded me that there doesn’t have to be a point of arrival. What if all I wanted for is simply the moment that I have right now?⁣⠀
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Are you on a plateau? Maybe you have been doing all you can in the area of health, but the scale hasn’t budged. You are doing everything the experts say to do with your insta account, but it isn’t growing. You are giving 100 per cent effort to drive sales, but the numbers don’t show it. Surrender the summit. Enjoy the plateau. Then find your one next foot hold. And then remember when all you ever wanted is what you have right now. ⁣⠀
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  • I have been thinking about seasons lately. There are the big seasons in life {like “i have to start paying the bills” years, the “diaper changing” years, the “uno playing” years and the “i hope my kids don’t do drugs” years}, but there are small seasons also. Defining these smaller seasons is helpful for me. Perhaps it is for you, too?
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I have been in a season of heavy international and domestic travel interspersed with some speaking gigs and important decision making at my job. My normal routines have been out of wack, my carb consumption up, and my body clock has taken on a mind of its own. During the last few weeks, I have told myself, “You are in a season of travel so things go a little wacky, Jess. Drink some water. Pray on the plane. The routines will return soon.” 🍂
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Now I am back in Austin entering what we are calling the “Airstream Season.” I have a break from travel which means back to my normal routines: kid drop off, exercise, friend time, and healthy food choices. But without a kitchen and a master, we know things will feel a little chaotic so we are telling ourselves, “This is a season of adventure. Let’s keep as much of our normal routine as we can but be grateful for the adventure of back yard life and airstream sleeping.”
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Sometimes we are in a season of BIG and sometimes we are in a season of home. Defining where we are helps us identify the healthy narrative we need to ground us in that season. What season are you in? I, for one, am H O M E. 🏡🚌
  • We met during my Sheryl Strayed “Wild” chapter when my daily outfit consisted primarily of a fleece and some REI hiking boots because I was headed to live in the Bolivian Andes. His first gift to me was a sleeping bag. His latest gift to me was a day at the spa and a shirt from Free People 😂.
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I may have a penchant for accessories now and use retail as my literal therapy but this right here is our roots. Rugged. Adventurous. No makeup and a slightly up turned nose to “those girls” who can’t handle too much time without their beach wavers. 🤦🏼‍♀️
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17 years, Joe Honegger. Thanks for loving me with hiking boots AND loving me with  statement earrings + a super cute dress {and also with stretch marks on my tummy and a growing number of chin hairs}. “Only with time do we really learn who the other person is and come to love the person for him- or herself and not just for the feelings and experiences they give us.”- Tim Keller
  • In some ways it makes zero sense to push pause and take three nights to be alone together in the desert DURING a move from our home into an airstream {for back story, scroll to find a photo of our temporary digs}. 🚐⁣⠀
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And yet, a pause during a transition is exactly what we often need {and when you are already in a cool spot for work, you may as well fly your hubbie out and call it a vacay. That is called efficiency, folks!}. We are taking an exhale in the MIDDLE — to refocus, to breathe — instead of waiting to be totally out of breath at the END.💙⁣ ⠀
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Solo time away with your partner can sound a little intimidating if you don’t get away much. Am I the only one whose honeymoon ended in disaster? 🤷‍♀️ Here are a few tips Joe and I have found helpful:⁣⠀
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- Do an activity together. We are going rock climbing together for the very first time!⠀
- Come with some intentional questions like, "Where are you feeling most like yourself these days? How can I support you?"⠀⁣⠀
- Give one another space for alone time, even though it's a getaway for the both of you.⠀⁣⠀
- Make sure you have verbalized and worked through your expectations ahead of time. Don’t stew on unsaid expectations!⠀⁣⠀
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Are there other getaway tips you've found helpful in your own relationships?
  • We wrapped our 2019 fall look book photo shoot AND I put a wrap in my hair for the first time since high school 😂. Being around creatives for a couple of days always gets me out of my comfort zone. 🌵
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I am so grateful to the team who came together in the last two days. One of the models said it was the most positive team she has ever worked with! We fought 50 mph winds, a haboob threat {google that!}, and baby rattle snakes .... all to bring you an inspired experience that showcases the incredible handwork of our artisan partners around the globe {hop on over to @noondaycollection Instastories for some behind the scenes}! 🎥
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I filmed a little one minute tutorial on how to nail this top bun because “Top Bun Weather” is upon us which is basically Austin from May through October. It will go out in my next email. Other trends I may try soon? Fun socks peeking out from some sneakers. What trends are you trying these days? #noondaystyle
  • Have you ever felt like a late bloomer? I was a go-getter in high school but then went through a looonnnggg period of wondering what happened to that girl. ⁣⠀
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It wasn’t until my early 30s that a path appeared - and even then I didn’t know it was a path because it felt more like a giant ditch on the side of a road. ⁣🙃⁣⠀
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If you ever wonder if your age disqualifies you from success, or if you will ever find your way, or even how you can encourage your kids, then my conversation with Rich Karlgaard on the #GoingScaredPodcast is for you. 🎧⁣⠀
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Most know him as the publisher of @forbes but his latest book, Late Bloomer, is written from the lens of an adoptive dad. He caught me at the end of a long week, and his wisdom, genuine nature and sincerity helped flip the script of a negative conversation I was having with myself. This one is definitely worth a listen - tune in at the link in my bio. 💙⁣⠀
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Do you consider yourself a late bloomer? I'd love to hear your stories in the comments! ⁣⠀
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  • ⁣Will you let me know what your favorite colors are in the comments? 🖌️ I am in the desert this week and I naturally gravitate towards desert vibes: indigos, terracottas, and ceruleans: basically sunset colors. 🌄 Recently I realized this has made red a little lonely in our lines for @noondaycollection. We are making up for it with these earrings, which have me wondering why I haven’t been a red girl all along! ❤️ 💄❗⁣⠀
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Help us out with our next collection’s color story: What colors would you like to see more of?

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