Hi there, I'm Jessica

I’m Jessica, and I’m so glad you’re here!

I’m the author of Imperfect Courage and Founder of the socially conscious fashion brand Noonday Collection. Over the years, I’ve met so many women who are letting their fears sideline them. I have been there, too—and that’s why I wrote this book. In Imperfect Courage, I take you by the hand and lead you through your fears toward the life of impact and meaning you were made for. Ready to join me?

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How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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  • 🏡Finally hung {aka: wall taped} these birds I brought back from the Croix-des-Bouquets market in Port au Prince on my last trip to Haiti. We intentionally fill our home with a sense of story— and these birds remind us to pray for a country currently in crisis but destined to soar. 🇭🇹 We will be revealing the full phase 1 remodel of our 1960’s ranch to my email list in a few weeks along with tips on how to fill your home with story, too (including our artisan crafted tile by @fireclaytile ). In the mean time- BIG NEWS- Joe and I bought an airstream to live in we while take on phase 2 of the remodel (kitchen and master). Life is about to get interesting... and be without a dishwasher 🤦🏼‍♀️.
  • Are you prone to experiencing disappointment? Me too, girl. And that is why this moment—the one where I am standing in Target taking a shameless selfie with the article I wrote for the Magnolia Journal—means so much. Let me tell you why.
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You see, a few months ago I stood in this same aisle in my neighborhood Target - but what I felt was disappointment. My book, Imperfect Courage, had just launched and although it made multiple best seller’s lists, it wasn’t selected to land on the physical shelves of Target. I had dreamed of the “book shelf” moment where the story of @noondaycollection could reach the Target customer because they literally are our target consumer! 🎯 But that dream slipped away, leaving in its wake feelings of disappointment.
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Little did I know that just four months later, I would be standing here holding a copy of an article I wrote about authenticity—one of the key themes of Imperfect Courage—for a magazine that a Target customer will be so much more likely to pick up over a book by me (because we pick up all the things that @joannagaines creates). This dream, which I didn’t even know was waiting for me, turned out to be even better than the one I had grasped at so tightly. 💛 More people than ever are going to find freedom in this message of authenticity and connection that I am so passionate about sharing.
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Life has a funny way of leaving you awestruck in a Target aisle, on the verge of happy tears. Often our disappointments are just stepping stones on the path to our successes. If we camp out in the disappointment, we will miss out on the opportunities waiting for us. Because there are always opportunities waiting, my friend. 💙💙
  • I’m being cheeky today, but Valentine’s has to be one of the cheesier holidays the marketing powers have created. So why not play? 😋
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You heard Joe and I’s love story yesterday on the #GoingScaredPodcast, but truth be told, I would rather celebrate Valentine’s like my 7th grade daughter where boys are still stupid and girlfriends are the ultimate Valentines. 💕 I love the hubs, but it’s my girlfriends that solve all my problems, give me outfit feedback, and can follow my train of thoughts with ease.
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Case in point: I was picking up my kids from a bday party the other day, sat down with some girlfriends, told them we were about to start remodeling our kitchen and master and still had no place to move. My girl @staciechilton said, What about an RV? Light bulb moment! 💡
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Joe and I are currently on the hunt for an airstream that he and I are going to live in during Phase 2 of the remodel (the kids get to stay in their new rooms). So what I am saying is: the more we take this gal pal thing seriously, the less problems we will have in our world! 🌏
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Who are the ladies in your life that solve your problems? I’m giving away this on-trend necklace from @noondaycollection! It’s handmade in Vietnam, and it’s calling their name. Just tag some gal pals in the comments who are in your circle of trust, and I’ll gift this beauty to one winner on Monday! 💙🎉
  • Joe and I met at a one-week long work orientation for an international NGO in our early twenties. My Texan self and his Midwestern self somehow found ourselves called to be in the same place in Phoenix that week, and one night our group of 30 was randomly assigned kitchen duty partners. Lo and behold, we were assigned to each other!
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Only I forgot to show up to clean up. I started watching a show about poverty alleviation in Guatemala and got completely distracted. By the time I looked up and ran to the kitchen to help, it was totally spotless. “Joe, why didn’t you come and get me?” I asked. “I figured you were doing something more important,” he said – sincerely and with a slight smile. 🙂
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Looking back now, that moment was kind of a prophecy. I mean, Joe is still the man to help without being asked, and nowadays he does the majority of the housework (and never reluctantly). And that pretty much sums him up. He is always eager to serve, to take care of the details, to do the tasks so that others can be released to what they are meant to do. He is tender and strong. He is wise and an adventurer. He is the flower to my butterfly. 🌸 🦋 .
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I get so many questions about work/life balance that I thought you may want to hear Joe’s perspective! So, I sat down with him to spill it ALL on a special Valentine’s episode of the #GoingScaredPodcast… how we met and started our relationship long distance in Guatemala and Bolivia, the total romantic whirlwind of our first couple of years together, and how we navigate married life with three kids and a business.
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Give it a listen on iTunes or wherever you get your podcasts, y’all. This is the best guest I’ve had on the show. Not biased at all. 😋
  • Have you every unfollowed accounts because their feeds were just too perfect? They didn’t ugly sweat when they worked out or they NEVER HAD A FAT DAY? This little app can be a trap of comparison, but it can also be a place of inspiration! And you know who inspires me? Noonday Collection Ambassadors! Y’all, our community manifesto states that we arm ourselves in authenticity AND accessories; in confidence AND in clutches. What do we mean? 🤔
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To put it plainly: We love style, and we also keep it real. We wear confidence and post selfies because we believe confidence isn’t rooted in a size on a tag or flawless skin or a brand new wardrobe. We actually believe what our mamas told us: that beauty comes from the inside out. But at the same time, we know that the perfect little handmade clutch can pull out the confidence within each of us. 🌸
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Today, our community of social entrepreneurs is saying gracias to our Guatemalan artisans by posting their favorite handmade pieces from the area, and I had to join in the fun. So, say hola to a new favorite from our Spring line: the Casa Botanica Necklace! It’s no secret that this baby can turn around any bad hair day, bad jean day, or even a bad eyelash day. And it definitely spruces up my look enough to pull out all the confidence in me. 💛
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I’ve always been a lover of fashion and accessories (hence why I do what I do), but I’m a firm believer in using accessories to accentuate your beauty - not to define it. Just try scrolling through the 75,000+ posts using #noondaystyle and tell me you aren’t inspired by our community of women using their purchasing power for good, confidently showing the world their style, and showing off how Noonday looks good on EVERYONE! 💁🏽‍♀️💁🏼‍♀️💁🏿‍♀️💁🏾‍♀️💁🏻‍♀️
  • They say to start with the end in mind. Well, I launched a fundraiser for @ijm three months ago and I just can’t stop until that little red line on the thermometer on my fundraising page reaches the $8,000 goal! We have $250 more to go. I am throwing in a pair of my favorite booties from the @therootcollective to sweeten the deal for one lucky donor. Click on the link in my profile and let’s disrupt the modern day slave trade and fund rescues and restoration for our fellow sisters around the world. Let’s restore broken justice systems and train police to protect the poor against violence. Skip your morning Starbucks and hop on over to that link in my profile. Thank you 🙏🏽.
  • I could practically donate my hair at this point. #winter
  • We don’t arrive at a place of joyfully celebrating others without intentionality. It’s so easy to live in this place of constantly wanting what others have, rather than being content and leaning into what we have right now, right where we are.
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A few months ago, I was speaking at the largest women’s conference in Texas. Following my panel, I was part of a book signing with a bunch of successful authors. Shawn Achor had just given a drop-the-mic keynote about happiness, and his line was basically wrapped around the entire room. I sat down at my assigned seat, opened my sharpie.... and waited. No one was standing in my line.
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I felt vulnerable and uncomfortable. I grabbed my phone to look busy and important. Everything in me was saying “Abort mission”. I began gathering my things when I noticed another woman near me who also didn’t have people in her line (because her books had already sold out!) In that moment, I decided I could bail out of insecurity or I could be present in the moment and give what I had that day to someone else. @thebudgetnista and I struck up a conversation and formed a fast friendship. It was a divinely appointed moment. A few days later, @jenniesallen asked if I knew of a money expert who could speak at IF. Well yes I did! Today Tiffany and I are sharing a stage at a conference that reaches hundreds of thousands of women. It’s a new audience for her and this moment would never have happened had I chosen to buckle under the weight of insecurity.
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When your head is down and you’re feeling defeated, lift your eyes, turn to your left and your right, and lift UP your sisters. Don’t dwell on someone else’s line. Focus what you have been given and invest that in someone else. Celebration will break the death trap of comparison every time. ♥️♥️♥️♥️
  • DJ Jack in the house!! 🔊🎉 Every year, Joe and I make Noonday’s annual conference, Shine, a family affair. Even though it makes life a little crazy to wake up to kids in a hotel room asking, “What should I wear today?” when you have to get fully clothed yourself or, “Can you scratch my back tonight?” after a day spent talking to hundreds of trail-blazing entrepreneurs, this @noondaycollection vision has never been a “me” thing. I used to feel shame about raising kids while raising a business. Sure, there were some side eyes, but judgment lands the hardest when you’re already judging yourself.
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Amelie was 7 when I was putting her to bed one night and she said, “I’m so glad we adopted Jack because he has changed our family. Because of him you started Noonday. Noonday has helped so many families around the world—and it’s really helped our family the most.” Tears welled up as I realized my business was for the *flourishing* of our family and NOT at the expense of our family. Judgment stopped, & grace flooded in. 💙
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I began to be more intentional about bringing my kids along for the journey. I want them to know what THEY have built. On those nights when I’m not there to scratch their backs or attend every game, it’s so mommas here and around the world can scratch their kids’ backs and watch their kids’ games. My sons have practically a million models of strong women thanks to Noonday. And my daughter told me one of the places she feels most herself is when she is surrounded by Ambassadors. My work has given our family SO much, & yours can too. 💛
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If you’ve felt working mother’s guilt like me, I hear you. I know you might feel like you’re not doing enough or aren’t being enough. But I want you to call those lies for what they are and reframe those thoughts. Stop “should”-ing yourself! Because you know what? Your kids will grow up seeing you as both a loving mother AND a total boss. Don’t isolate work and family! Let your kids see how their parents are making a change in the world. Let them learn how they too can follow their passions. How they too can grow and learn.

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