Hi there, I'm Jessica

I’m Jessica, and I’m so glad you’re here!

I’m the author of Imperfect Courage and Founder of the socially conscious fashion brand Noonday Collection. Over the years, I’ve met so many women who are letting their fears sideline them. I have been there, too—and that’s why I wrote this book. In Imperfect Courage, I take you by the hand and lead you through your fears toward the life of impact and meaning you were made for. Ready to join me?

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My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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  • I have been thinking about seasons lately. There are the big seasons in life {like “i have to start paying the bills” years, the “diaper changing” years, the “uno playing” years and the “i hope my kids don’t do drugs” years}, but there are small seasons also. Defining these smaller seasons is helpful for me. Perhaps it is for you, too?
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I have been in a season of heavy international and domestic travel interspersed with some speaking gigs and important decision making at my job. My normal routines have been out of wack, my carb consumption up, and my body clock has taken on a mind of its own. During the last few weeks, I have told myself, “You are in a season of travel so things go a little wacky, Jess. Drink some water. Pray on the plane. The routines will return soon.” 🍂
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Now I am back in Austin entering what we are calling the “Airstream Season.” I have a break from travel which means back to my normal routines: kid drop off, exercise, friend time, and healthy food choices. But without a kitchen and a master, we know things will feel a little chaotic so we are telling ourselves, “This is a season of adventure. Let’s keep as much of our normal routine as we can but be grateful for the adventure of back yard life and airstream sleeping.”
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Sometimes we are in a season of BIG and sometimes we are in a season of home. Defining where we are helps us identify the healthy narrative we need to ground us in that season. What season are you in? I, for one, am H O M E. 🏡🚌
  • We met during my Sheryl Strayed “Wild” chapter when my daily outfit consisted primarily of a fleece and some REI hiking boots because I was headed to live in the Bolivian Andes. His first gift to me was a sleeping bag. His latest gift to me was a day at the spa and a shirt from Free People 😂.
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I may have a penchant for accessories now and use retail as my literal therapy but this right here is our roots. Rugged. Adventurous. No makeup and a slightly up turned nose to “those girls” who can’t handle too much time without their beach wavers. 🤦🏼‍♀️
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17 years, Joe Honegger. Thanks for loving me with hiking boots AND loving me with  statement earrings + a super cute dress {and also with stretch marks on my tummy and a growing number of chin hairs}. “Only with time do we really learn who the other person is and come to love the person for him- or herself and not just for the feelings and experiences they give us.”- Tim Keller
  • In some ways it makes zero sense to push pause and take three nights to be alone together in the desert DURING a move from our home into an airstream {for back story, scroll to find a photo of our temporary digs}. 🚐⁣⠀
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And yet, a pause during a transition is exactly what we often need {and when you are already in a cool spot for work, you may as well fly your hubbie out and call it a vacay. That is called efficiency, folks!}. We are taking an exhale in the MIDDLE — to refocus, to breathe — instead of waiting to be totally out of breath at the END.💙⁣ ⠀
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Solo time away with your partner can sound a little intimidating if you don’t get away much. Am I the only one whose honeymoon ended in disaster? 🤷‍♀️ Here are a few tips Joe and I have found helpful:⁣⠀
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- Do an activity together. We are going rock climbing together for the very first time!⠀
- Come with some intentional questions like, "Where are you feeling most like yourself these days? How can I support you?"⠀⁣⠀
- Give one another space for alone time, even though it's a getaway for the both of you.⠀⁣⠀
- Make sure you have verbalized and worked through your expectations ahead of time. Don’t stew on unsaid expectations!⠀⁣⠀
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Are there other getaway tips you've found helpful in your own relationships?
  • We wrapped our 2019 fall look book photo shoot AND I put a wrap in my hair for the first time since high school 😂. Being around creatives for a couple of days always gets me out of my comfort zone. 🌵
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I am so grateful to the team who came together in the last two days. One of the models said it was the most positive team she has ever worked with! We fought 50 mph winds, a haboob threat {google that!}, and baby rattle snakes .... all to bring you an inspired experience that showcases the incredible handwork of our artisan partners around the globe {hop on over to @noondaycollection Instastories for some behind the scenes}! 🎥
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I filmed a little one minute tutorial on how to nail this top bun because “Top Bun Weather” is upon us which is basically Austin from May through October. It will go out in my next email. Other trends I may try soon? Fun socks peeking out from some sneakers. What trends are you trying these days? #noondaystyle
  • Have you ever felt like a late bloomer? I was a go-getter in high school but then went through a looonnnggg period of wondering what happened to that girl. ⁣⠀
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It wasn’t until my early 30s that a path appeared - and even then I didn’t know it was a path because it felt more like a giant ditch on the side of a road. ⁣🙃⁣⠀
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If you ever wonder if your age disqualifies you from success, or if you will ever find your way, or even how you can encourage your kids, then my conversation with Rich Karlgaard on the #GoingScaredPodcast is for you. 🎧⁣⠀
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Most know him as the publisher of @forbes but his latest book, Late Bloomer, is written from the lens of an adoptive dad. He caught me at the end of a long week, and his wisdom, genuine nature and sincerity helped flip the script of a negative conversation I was having with myself. This one is definitely worth a listen - tune in at the link in my bio. 💙⁣⠀
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Do you consider yourself a late bloomer? I'd love to hear your stories in the comments! ⁣⠀
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  • ⁣Will you let me know what your favorite colors are in the comments? 🖌️ I am in the desert this week and I naturally gravitate towards desert vibes: indigos, terracottas, and ceruleans: basically sunset colors. 🌄 Recently I realized this has made red a little lonely in our lines for @noondaycollection. We are making up for it with these earrings, which have me wondering why I haven’t been a red girl all along! ❤️ 💄❗⁣⠀
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Help us out with our next collection’s color story: What colors would you like to see more of?
  • Raising a teenage daughter involves a lot of friendship coaching, and this has to be the biggest lesson I want her to learn. ⁣⠀
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But I also know that when you’re 13, more is often caught than taught. Our kids pick up on our own actions whether we like it or not. So, lately I’ve been wondering, “Does Amelie see me in a circle group of friends, or am I actively opening that circle to look more like a horseshoe? Does she see me embracing new friends and inviting new people into our home, or does she see me closing off my circle?” 🤔⁣⠀
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As we all know, adult friendships are no joke. They take a lot more effort and time when you’re past your college years with that whole dorm room advantage. 🙃 Luckily, Noonday has taken precedent in my life as a constant reminder to always leave space and never let anyone stand outside my circle’s vicinity only to peek in. ⠀⁣⠀
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This past week in the DR, we opened up our hearts and our circles to each other. We might have arrived on day one a little more closed off to each other’s experiences, but by the end of each Ambassador trip with @noondaycollection, we all leave with new friends who enrich our lives simply because we were vulnerable enough to look at them on the outside and say, “Hey, girl - there’s room for you here. Come stand by me.” 💙⁣⠀
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And that’s what community and connection, and maybe even life, is all about. Whether the image of you and yours looks like a circle or a square or just a never-ending zig zag of people with different backgrounds and interests, try to always leave space. 💛💜💙⁣⠀
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Tag some new (or new-ish) friends below to let them know your horseshoe is always open! ⁣{@glennondoyle coined this idea and I have latched on quickly. 🐎}⠀
  • One of my close friends said to me recently, “I wish I had an ounce of your energy.” I looked at her and replied, “GIRL! I am SO TIRED!” 😴 Often our Instagram posts go a little like, “Hey, last month I was struggling, but I worked through it. Here is what I learned.” You know, we say things all nice and neat with a bow on top. 🎁 We don’t often share the messy middle. ⁣⠀
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I got to write an article for @magnolia a couple of months ago about authenticity so in the spirit of keeping it real, I gotta let you in on my messy middle. Today’s reality involves unpacking, prepping for a @noondaycollection photo shoot in Joshua Tree this whole next week (i fly out tomorrow), AND putting our entire kitchen and master bedroom into boxes to move into our storage pod so Joe and I can move into an Airstream for a few months while we remodel⁣🤦‍♀️⁣. ⠀
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Joe’s parents come to town this week and are holding a garage sale WITH ALL OUR CRAP while we are gone. My mom in law said it would be fun! So I have been listening to Outer Order, Inner Calm by @gretchenrubin while going through every drawer in our house! ⠀
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So yes, I get freaking tired. I don’t have some extra joo-joo you don’t have. The big takeaway? I just wanted to get real and show you a glimpse of the tired, messy middle. 💙 Let’s just say I won’t be getting recognized in the Target aisle today!⁣
  • You want to know what is better than traveling? Helping your colleagues earn trips and then traveling with them too! 🌴⁣
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Chandler, Fabienne, Kelli and Missy are all part of the Noonday Collection artisan and ambassador community whose mantra is “her success IS my success.” 👏🏻👏🏽👏🏾👏🏿👏🏼⁣⠀
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At Noonday we aren’t a voice for the voiceless because everyone is already born with a voice. We are simply building stages so that together we can all stand up and sing. 🎊⁣⠀
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I'm heading home reminded that community is what always reignites my courage. 💙⁣⠀
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If you want to learn how you can travel with me next year as an Ambassador with your own biz, shoot me a DM!!

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