Hi there, I'm Jessica

thanks for stopping by!

I founded a socially conscious fashion brand a few years ago called Noonday Collection. Along my winding CEO path, there have been times when fear threatened to sideline me. But this journey has taught me that courage isn’t about having no fear—it’s about simply standing up and going scared. I want to catalyze that same courage in you. Ready to join me? Let’s go!

How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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Imperfect Courage

Available August 2018

Anyone who knows me will tell you I’m an open book when it comes to sharing what I’ve learned over the course of this wild and winding journey. And to prove it, I wrote an actual book just for you! Join me as I lead you through perfectionism, comparison, and fear of failure toward a life of Imperfect Courage.

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Let’s Get Social

  • Fridays are all about introductions... so here I am, La Croix in hand, standing in for lighting while wondering how the decision to adopt my son from Rwanda ended up launching a social impact movement that empowers women around the world {my life’s passion, @noondaycollection}. I started a podcast called @goingscaredpodcast a couple of months ago and we have over 100k downloads because this tribe is committed to not letting our fears stop us. But really, I would rather know who YOU are 👩🏻👩🏼👩🏽👩🏽👩🏿👦🏿👦🏻! I am glad you discovered this little corner of the internet. What you will find here? People struggling with comparison, perfectionism, over achievism (I just made that up), and small voice syndrome (I just made that up, too). And guess what? It isn’t stopping us. I hear from you ladies (and 10 men) about how you are struggling while overcoming, dreaming while doing, collaborating while accomplishing. Imperfection? It’s welcome here. Ambition? Bring it. You can’t hang out in this tribe too long and still believe your voice is small. I believe you were born to make an impact and you have everything you need to do it. Permission to go forth? It’s granted. Introduce yourself below and let’s listen and clap 👂🏽👏🏽💋. My week needs to end on a high note and you guys always do that for me!
  • This little corner of the internet is a true source of love and encouragement to me 🌈. You comfort me when I tell you my dad has cancer 🙏🏼, you give me advice when I tell you about my thigh sweat, and you often cheer one another on in the comment section. So I wonder, why don’t we talk to ourselves like we comment on our friends’ Instagrams? Why don’t we wake up with giant ❤️❤️❤️ and 🤛🏽🤛🏽🤛🏽🤛🏽 popping in our minds for ourselves? More importantly— how can we get there? Today’s @goingscaredpodcast is basically an impromptu therapy session between me and self compassion expert, Dr. Kristin Neff. It’s my most vulnerable yet and I would love to hear what you learned. Want to live courageously? Start with self compassion.
  • 🇲🇽 You know those places where you immediately feel a sense of calm and the tension just goes right out of your body and then someone hands you a margarita and all is right with the world?! Tulum is one of those places for me. Everyone needs a Tulum. That’s why I am so excited to give you a chance to experience it for yourself with an incredible giveaway. On top of airfare and hotel, we’re also giving you over $2000 worth of travel necessities (including some @noondaycollection)! This is truly a dream trip!🍹TO ENTER: Tag a friend below and then tap my profile link to enter. That’s it! Best of luck, y’all!
  • Between the royal wedding AND spending time with my parents this weekend, I am on the ❤️❤️❤️ bandwagon with the rest of the world. My dad was diagnosed with prostate cancer last week and it hit him really hard. We gathered this weekend to rally him. I asked him if it was challenging to face his mortality, and he laughed, “I just want to keep being with your mom like I always have. I need my libido!” 🙈🙈🙈 But seriously... Prince Harry’s glance at Meagan doesn’t hold a candle to how my dad looks at my mom. Here is to love.... love that sticks around in sickness and health, in the good times and the bad.
  • Are you lamenting swimsuit season because a year ago you promised yourself you would be thinner right now? I was eleven when I first flipped through the glossy pages of Seventeen magazine, rating the models from 1-10. It was in those pages that I internalized the message that acceptance would come from size. Have you believed that lie? The dieting industry spends BILLIONS of dollars hoping that you do. If it feels like you are swimming upstream, fighting to believe that you are worthy, AS IS, it’s because you are swimming up stream. You know what I have found to be true? When a bunch of us swim up stream together, we change the current. Want to be a current changer with me? 🙋‍♀️🙋🏿‍♀️🙋🏻‍♀️🙋🏼‍♀️🙋🏾‍♀️
Sure, I day dream about my aspirational, unicorn body still. But I recognize that day dream for what it is then I slap on my swim suit and choose fun over believing fat lies. You don’t need to be less to be loved. What makes you lovely is that you are already loved by a God who doesn’t make mistakes. You wear your swimsuit. It does not wear you. 🤛🏽
  • *Giveaway winner has been notified via DM. Thanks to everyone who entered!* This week’s #GoingScaredPodcast with @thealisonshow was so so incredible! On top of a ton of amazing business and life topics, we chat about the importance of having a mentor or coach when building something. And we want to share some of that coaching with YOU. Here’s how to win:

1. Follow @thealisonshow and @jessicahonegger. 
2. Listen to Alison’s episode of the #GoingScaredPodcast, and leave a comment on one of our posts telling us what your favorite takeaway was!
Prize: One winner will receive Alison’s fave @noondaycollection statement earrings + a 30-minute Coaching Session with Jessica & Alison to help you build an authentic and engaging brand.
Dates: Thursday, May 17 - Sunday, May 20. Winner will be announced on Monday, May 21!
  • 2 things: 1️⃣ it’s almost Friday!!! 2️⃣ it’s our first summer with a pool and it has basically become a bath tub. I feel like I need a summer goal: “my kids will bathe at least once a week with soap.” At this point, I don’t even know if that is achievable. Who is ready for summer??? Where kids stay dirty, where dinner is cereal, and where bed times are optional 🙋🏻‍♀️🙋🏼‍♀️🙋🏽‍♀️🙋🏾‍♀️🙋🏿‍♀️What are you looking forward to this summer?
  • I am finishing up an email to send out to you this week! This one has exclusive content just for my email tribe — bts of my upcoming podcast with @thealisonshow plus what I am learning about, laughing about, and loving these days. You may even be the first to see what new book cover won! Head over to jessicahonegger.com to sign up for my email tribe. Link is in profile. And don’t you just love this dress by @shop_trove ?
  • Let’s start this Monday off believing in ourselves and choosing to believe that we are enough and anything is possible. Just watch Tessa dive and swim! Tessa, daughter of one of my best friend’s @meaganebrown , came to play this weekend. Her strength, resilience and spunk always serve as a reminder to me that our bodies are temples and our weaknesses can also be our strengths if we let those weaknesses be our teachers. Anything is possible. Just watch Tessa swim like a pro. What possibility can you embrace this week?

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