Hi there, I'm Jessica

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I founded a socially conscious fashion brand a few years ago called Noonday Collection. Along my winding CEO path, there have been times when fear threatened to sideline me. But this journey has taught me that courage isn’t about having no fear—it’s about simply standing up and going scared. I want to catalyze that same courage in you. Ready to join me? Let’s go!

How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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Imperfect Courage

Available August 2018

Anyone who knows me will tell you I’m an open book when it comes to sharing what I’ve learned over the course of this wild and winding journey. And to prove it, I wrote an actual book just for you! Join me as I lead you through perfectionism, comparison, and fear of failure toward a life of Imperfect Courage.

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Let’s Get Social

  • Happy Friday! I’m Jessica and this is my “I dare you face,” because I have a dare for you today. I was talking with a friend recently who was on the body image struggle bus. I asked her to name a body part she loved right then and there. She named her shoulders. The naming of what she loved began to flip the convo. I am needing a convo flip myself {this relates to yesterday’s post. Cheeze It’s ultimately don’t get me what I want}. I dare you to flip the convo with me. Here it goes: I love my butt. Thanks to Beyoncé who made butts like mine a beautiful thing. Now your turn! Flip the convo in the comment section below and tell me what you love about yourself. I will give you a Friday fist bump 👊🏽. #imperfectcouragebooktribe #imperfectcourage #fridayintroductions #everyBODYisbeautiful
  • Travel & remodel & work & children being separated from their families on the border & summer & my dad’s cancer (I came in to San Antonio last night to check on my parents... Dad is recovering well. Mom is being a care giving champ) have me treading water in the deep end a little bit. Yesterday Mom called me in a moment of emotional need (dang am I lucky to be her daughter) then moments later I was in a crucial conversation on how to be a better boss with a team member (I am on a leadership growth curve. Falling down a lot. Getting back up. This is my current rhythm). In the deep end, I often experience the grip God has had on me all along. But I also get this weird entitlement thing during stress and quit doing the things that actually help me and trade them for things that don’t serve me. “Let your practices set your pace. Don’t let your life set the pace of your practices,” my friend told me (this friend also happens to be a therapist in his 50’s so I listen to him). Dang! The afternoon cheeze it’s and the extra glass of wine and the running out the door before my 15 minutes of surrender time.... they feel deserved. But that doesn’t actually serve! So in the midst of messy, I am going to keep showing up for the practices that ground me. I sweated it out to Bruno and Britney yesterday and felt so much better! What practices ground you in the chaotic fun of summer?
  • It’s easy to blame circumstances from holding you back from chasing your thing, your dream, your purpose. But what if the main thing holding you back is YOU? That’s an empowering thought because we can’t always control our circumstances but we can decide how to respond to them. We can choose faith over fear. And I think you will find that the best things in life involve walking through fear. This week on the #GoingScaredPodcast, I dive deep into this idea with my new friend @christybwright , author of #BusinessBoutique.

But Christy and I aren’t just going to leave you hanging! We want to help you make that next step. So we’re going to arm you with the tools you need to get started today. We’re giving away copies of each of our books. It’s my first time to give my book away and I may be freaking out! {it will even be an advanced reader copy with my former cover} to three lucky winners AND one grand prize winner will win a coaching session with me, a ticket to Christy’s conference in Nashville in November along with the books! 
To enter:
1.  Follow @christybwright and me.
2. Tag a friend below on either of our posts (bonus entries for each tag!) who might benefit from the chance to jumpstart or grow their business.
And don’t forget to listen to our podcast where Christy unpacks all of her business wisdom and knowledge. Available wherever you listen to your podcasts right now!
  • Throwing it back to a year ago when African dancing with our artisan partners and their kids was the only thing on my mind.
  • I self helped, enneagramed, business improved, spiritually encouraged, and memoired my way through the last couple of years. I CAN’T REMEMBER THE LAST FICTION BOOK I READ. I committed this weekend to fiction and couldn’t put this book down. I gobbled it up in day {is that not what lake days are for?} “She had a firm look in her eye and her voice didn’t dither and hesitate like it used to. She’d been boiled down to a good, strong broth.” This writing! What a beautiful story about a woman {or three or four} finding her brave... a true story about what it looks like to go scared and a reminder that courage comes with a cost. But it’s worth it. Now I need all the fiction book recommendations! Ready, set, go! #summerreading #theinventionofwings
  • This photo was snapped at the Austin airport upon our arrival home with Jack. It was the day my dad became a grandpa in the most unexpected way and yet it was my dad’s love that had at least partly brought us to this moment. Dad’s love always made me feel like life was a wide open field to explore. Risks felt less risky with his love always running in the background— like a phone always plugged in. There is nothing that I could ever do to disappoint him {except for maybe go to UT but I blame that on the Aggies, not my dad}. Even though he was a workaholic when I was a kid and I didn’t always get the gift of his time, I was the primary recipient of his belief. Dad thought I hung the moon. He still does. .
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This cancer thing really sucks but also fills my heart with a sweet gratitude for my family. For my brother who lives blocks away from my parents and for my mom whose empathy runs so deep, it’s down right swallowing her up to help her hero through this recovery! We were supposed to leave for Alaska on Friday for our first family trip together to celebrate the successful sale of my dad’s business. Instead, we will be laying low in San Antonio, watching movies and drinking wine. But we will be together and as cliche as it sounds, that really is all that matters. #happyfathersday
  • I wish I was sitting with you at your kitchen table looking you in the eyes to deliver this invitation. What is the invite, you ask? I am inviting you to put your feet on the floor, stand up from your couch, and open your front door to face the world. When you look across the globe, I promise you won’t see strangers but you will see yourself. I am asking you to name the mean girls at your lunch table, calling them out and making sure your voice of self compassion is the loudest one in the room. And I am begging you to not do any of it alone. Want to help me reach your community with this message? Join my exclusive book launch Facebook group in the profile link. You will get an advanced reader’s copy and a lot of BTS {and not BS!}. Tonight I will be sharing some of the book covers from the cutting room floor during a live chat! Love you guys! #imperfectcourage
  • Happy book cover reveal day! Many of you took the new book cover survey and I love what you picked. I received this gracious endorsement from @brenebrown the day after my dad’s diagnosis. Brené has been a standing member of my brain trust since the beginning... a fellow traveler who gave me courage even though I didn’t know her IRL. As I read the endorsement to Dad, tears welled up in his eyes as he chocked out, “I am not sure who that is, but I am so proud of you, puddin pie,” 😭😭. 🔴
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I wrote this book to help the fellow traveler {you!} not feel alone in her angsty desire to be a change maker. Tomorrow, I will be inviting you to join my book tribe team {make sure you are subscribed to my email list}. “Jessica's perspective of global sisterhood and the power of lifting each other up in the midst of fear and scarcity is exactly what we need today. This book is both an invitation and a challenge to bravely show up for ourselves, for the people we love, and for the strangers that we will one day call family. I say, Amen!” - Brené Brown. If this message resonates, we would love to have you! Stay tuned! #imperfectcourage
  • Last photo before hopping in the car and heading to the hospital to kick cancer to the curb. Dad wore his flying shirt, I wore my victory hat, and mom wore her cross (not pictured is my brother who lives a few blocks from my parents and who has been to every doctor appointment with my dad!) Dad gets one kidney out today and then starts immunotherapy after that. Will you send light and prayers our way as you go into this Monday? 🙌🏾🙌🏽🙏🏼🙏🏽

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