Hi there, I'm Jessica

I’m Jessica, and I’m so glad you’re here!

I’m the author of Imperfect Courage and Founder of the socially conscious fashion brand Noonday Collection. Over the years, I’ve met so many women who are letting their fears sideline them. I have been there, too—and that’s why I wrote this book. In Imperfect Courage, I take you by the hand and lead you through your fears toward the life of impact and meaning you were made for. Ready to join me?

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How Courageous are you?

My mission is help you move past your fears into the life of impact and purpose you were made to live. But to do that, we’ll need to find out where you stand on the courage spectrum (no judgment!).

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The Going Scared Podcast

Want to be inspired by others who have chosen an imperfectly courageous way of life? The Going Scared Podcast is your go-to source for all things social impact, entrepreneurship, and courage. Listen in as I sit down with change-makers ready to share their secrets with you.

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Let’s Get Social

  • If you’ve followed me for very long, you know it’s my passion (and Noonday’s) to create economic opportunity so that parents can provide for their kids. 💙 But in so many places, there are still gaps—especially in healthcare and education. For families in Rwanda, @africanewlife is standing in the gap. ⠀
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They’re helping parents meet the needs of their children, allowing them to keep their families strong. And long before they invited me here to Rwanda to witness their impact firsthand 🇷🇼, I was honored to be part of it in my own city of Austin, TX.⠀
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See the beaming girl in the red shirt in this pic? That’s Rachel, 1 of the bravest people I know. 💙 Rachel was born with a tumor behind her eye. At 12, she had a botched surgery and was in such pain that she would cry constantly. She lost the vision in one of her eyes. And terrifyingly, the skin around her bone graft began to split so that the bone showed through the gap and became infected. She became ostracized in her community because of the smell of her infection. 😔⠀
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But God had a beautiful plan for Rachel. 🙌 @africanewlife began advocating for her and connected her with a hospital in Austin where she received life-changing surgery! One of my best friends, Dee, fostered and cared for Rachel for a 1.5 years while she healed. 🏘️ Our community came together to care for Rachel until she could again be cared for by her own family back in Rwanda. Today, Rachel has been reunited with her family, and she is free. Free from pain, and free from the shame that came with it. The gap has closed. 💙⠀
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Rachel has now become an amazing advocate in her own right – she wanted her siblings to have the same opportunities, so some of my friends and I gathered together to support one of her brothers through school through @africanewlife⠀
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Sengiyuva is 10 and is standing right in front of Jack in this photo. It’s humbling to think that for the cost of our family to go to the movies once a month, Sengiyuva now has the opportunity to go to school. What a privilege to help stand in the gap for this incredible family. 💙💙💙
  • It’s travel trivia (and giveaway 🌟) time! I will be spending the week with @africanewlife in Rwanda and would love for you to follow along...
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Compassion fatigue is a thing. I am guilty of treating Noonday like a big checked box, “Hey- at least I am doing something!” Sadly, I can use that as an excuse to not keep an open heart towards what YOU may care about. I will quickly scroll past your social justice issues and think, “I don’t know if there is room in my heart for that too!” But that is just a lie!
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God lives in me which means there is love enough to go around! This week, I invite you to care, too. No big deal if your day needs you to keep scrolling... but I will take all your double taps as a little sign of “I will care with you, Jessica.” 💙
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Comment below with a FUN Rwandan fact (it’s not all genocide and poverty here!) Google or phone a friend- I don’t care! You will be entered to win a new fall Noonday fave plus items made by Rwandan social impact brands (all tagged).
  • We left eight years ago as strangers bonded by the mysterious love of adoption {slide to see}. We came back as a mother and son. A PROUD mother I may add.
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Jack played soccer with our friends’ kids in kinyarwandan 🇷🇼 (he said English + soccer is not overrated). All that running made him super hungry at dinner, his food arrived first, and he waited for others before eating! We visited adults with special needs and he heartily hugged each person. Isn’t it crazy how watching our kids do small things like this makes us mommas smile?
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There have been bittersweet moments, too. Private moments that God planned out. I am so grateful for this beautiful country and for Jack to be inspired by all the people we have met. He is wearing his Rwandan jersey with pride! And rightly so - there is so so much to be proud of. 💙🇷🇼
  • Hey from Rwanda! 🇷🇼 These ladies have taught me so much about the power of “yes” and simply having faith. I had to share their story with you! 💙
  • Can we all just get a giant dose of body image goodness!?! I mean- WHAT!?! These are the women Noonday has partnered with for the last eight years in making the little pouches that our orders arrive in. 💙
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One by one, women told me today, “I was so skinny when I met you eight years ago. I didn’t have enough to eat. I could barely feed my kids. Look at me now!” And then we sang a song in Kinyarwandan that I found out later says, “Look at me. Look how good I look! Look at my breasts! Look at my butt! Look at my eyes! See my skin!” 💙😂
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And we all grabbed our boobs and shook our butts and I swear my confidence went up a few notches today! 🇷🇼
  • This was the day when Joe and I first met our son, Jack. And almost nine years later, Jack and I are headed to Rwanda together for the first time since then. 🇷🇼⠀⠀
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Joe and I made it a tradition to take our kids on a trip whenever they turn 10. My mom and I took Amelie to NYC 🏙️, Joe took Holden on a fishing trip 🎣, and now it’s Jack’s turn. And when we asked where he wanted to go, he said he wanted to visit the orphanage where we first met him. 💙⠀⠀
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We will spend the first few days visiting artisans and friends, then we will join up with a group from @africanewlife {and one of my best friends @jenniesallen is bringing her son Cooper to hang with Jack!} before heading to Uganda. 🇺🇬⠀⠀
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It’ll be a moment of pride and self-discovery for Jack to see the place where he comes from and to meet my Rwandan friends, but it’s also complicated. Adoption always is.⠀⠀
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As always, I will be bringing you along... though I won’t be sharing much of Jack’s unfolding story. I will be sharing what long-term partnership looks like in these beautiful places. 💙 And a few of you have requested I share my travel wardrobe! Let me know in the comments what other stories you may want to see! 💙
  • What does it mean to make friendship a verb? {Keep reading for a GIVEAWAY} 🌟 ⠀
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This is one of the many things I talked about with Luvvie Ajayi. I met @luvvie through @thebudgetnista at the #TexasWomensConference and instantly wanted to be in their posse. I could tell she was doing friendship in a radical way. 💙💙⠀
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Not only is she a real type of gal but she’s a New York Times best-selling author, a savvy podcast host, and was even on SuperSoul 100 from @oprah. Yes, OPRAH. 😱⠀
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I’ve been dying to get Luvvie on the #GoingScaredPodcast since then, and I’m excited to say it finally happened! I’d love if you’d give it a listen wherever you subscribe to your podcasts. 💙⠀
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In the spirit of spreading a little love, Luvvie and I also gathered some of our favorite things to give away to one winner. 🎊
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We gathered some of our beauty favorites from @thelipbar, @burtsbees, and @milkandhoneyproducts — along with some candles that are to die for. Your next self-care evening is about to be the best yet. 🛀
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Enter to win all the goodies pictured:⠀
1) Like this photo⠀
2) Follow @jessicahonegger and @luvvie⠀
2) Tag someone in your life who makes friendship a verb ⠀
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One winner will be chosen on Friday, 6/21. Good luck! #GoingScaredPodcast
  • We were both adjusting our shorts made more complicated by summer sweat when she said with a knowing smile, “Mom, we both have those thick thighs, don’t we?” “Like Beyoncé,” I smiled back at her.
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You guys!!!! I was so excited to give birth to a daughter but I was simultaneously terrified my daughter would end up with the body image issues that terrorized me for much of my life. As it turns out, when you speak positively about your own body, prance around confidently naked, and take the occasional skinny dip, your daughter sees you and adopts that confidence, too! 👙
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Wearing shorts with your swimsuit this summer? Take them off! Not getting in the pool because it involves getting in your swimsuit? PUT IT ON! The number one way your girl will be confident in her skin is by seeing you confident in yours!
  • This photo was taken at the Austin airport as my dad got his first glimpse of his newest grandson riding down the escalator: Jack. The photo says it all: He has a smile bigger than Texas and a laugh as mischievous as a school boy. My dad has childlike amazement towards the goodness of God. He is the one who says, “Every day is a blessing,” and absolutely means it. ❤️
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This month last year, he was recovering from kidney surgery and about to begin immunotherapy for kidney cancer. One year later, his cancer is present but not growing. What DOES seem to continually grow is his joy. As long as we avoid politics (he recently brought me a cup of coffee in a mug that said “Trump” with a proud presidential comment to go with it. I just smiled and reminded myself that he has cancer and everyone is entitled to their own opinions - esp at age 75), we get along great! Happy Father’s Day one day late!

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